KAL has design a nostalgic arcade experience, Crack the JAK which reimagines the JAK-STAT pathway and itch cycle as an interactive noir-inspired arcade game. Through character-driven storytelling, stylized 3D environments, and strategic mini-games, the experience turns scientific discovery into exploration, reinforcing mechanism-of-action learning through play.

KAL translated Oxford Biomedica Solutions’ end-to-end AAV capability into a unified digital and experiential system, clarifying complex science through structured UX, proof-led data storytelling, and cohesive design across web, decks, collateral, and tradeshow presence.