Crack the Jak

PharmaceuticalBiotech
Written By Lawrence Schau
 

Overview

3-D arcade console and gaming experience designed for larger pharmaceutical company in the atopic dermatitis space. Set a comic book noir style, Crack the Jak reimagines a complex scientific story while balancing a comic book noir style within a retro experience to create a unique engagement congress attendees immersed themselves in.

We were responsible for the storyboard, character development, game design and creative directing the 3D animation and development life-cycle.

 
Lawrence Schau

Lawrence is the Founder, and Executive Creative Director, at KAL Design Co. He is a multi-disciplined designer that has spent over 14 years working for, and with, global brands, serving as a creative leader, strategist and designer.

His diverse business and marketing acumen has enabled him to impact brands and businesses across an array of industries that include fashion eyewear, financial, event design, technology, law, healthcare and medical communications.

In January of 2019, Lawrence founded KAL Design Co. with a goal of providing pragmatic, and dynamic creative solutions, to organizations using the discipline of design that makes the creative process more inclusive, more informed, and focused on achieving the objectives of their client’s brands and businesses.

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