KAL has designed Peach and Blup, a children’s clothing line that unites a retro brand strategy, character driven design, and a playful e-commerce experience that turns kids’ apparel into a daily practice of self-expression, kindness, and joy.

KAL has partnered with Incite Health to commercialize their at-home pharmacogenomics test kit by translating complex genetic science into a clear, human-centered experience. From brand identity and packaging to website, social campaigns, and the test results SaaS application, every touchpoint was designed to build trust, usability, and confidence in personalized medicine.