Peach and Blup
Peach & Blup was conceived as more than a kids apparel line, it was built to instill positive emotion and confident that a child can wear. Fashion and art fused into a playful, retro world designed to nurture kindness, emotional balance, equality, and positivity from the very first onesie.
When KAL partnered with the brand, our job was to translate that mission into something tangible, an identity, character universe, product line, and e-commerce experience that could feel instantly joyful while still being cohesive, purposeful, and ready for commercialization. The methodology and focus of the brand, became both a creative filter and a product principle, “Be Different. Be Kind. Be You!”, a message that could live on a hoodie chest, in a parent’s cart, and across an entire content ecosystem.
We began with brand positioning and storytelling, framing Peach & Blup as a world where self-expression is the product feature, not an afterthought, and where every design choice reinforces belonging, acceptance, tolerance and equalitu.
That strategy informed the identity system we rebuilt from the ground up: a bold, retro logomark with layered color echoes that feels like a sticker you’d collect, a patch you’d sew on, a badge you’d earn. The color palette was reflective of an emotional spectrum, rainbow-arched warmth grounded by deep blues, allowing the brand to flex across garments, web, and social campaigns. We paired that palette with a set of illustrative and bold icons including lightning bolts, peace signs, stars, flowers, rainbows. This became our graphic shorthand for energy, optimism, and individuality, designed to be remixed across prints, patterns, and moments meaningful communication.
Character development became the heart of the system, not just a decorative layer. We design and illustrated the “Critters” into a cast with personality and presence, introducing them through a dedicated “Meet the Critters” experience that feels like opening a storybook while stepping into the brand’s values, character-by-character, color-by-color. Those characters were then translated into a flexible apparel language and bold statement marks, “Be You, “Be Happy”, “Be Kind”. Repeat-pattern critter prints, and simple, high-contrast applications that read fast on kids in motion, and photograph cleanly for commerce. To support growth beyond apparel, we also designed a merch ready ecosystem of stickers, accessories, and brand artifacts. This allowed Peach & Blup to extend into the everyday objects kids actually love, while keeping the identity consistent and instantly recognizable.
That same clarity carried into the e-commerce digital strategy and online consumer journey. We designed the shopping experience to feel bright, simple, and parent-friendly. The site leads with personality but navigates with an intuitive structure. Clear top-level pathways like Shop, Meet the Critters, Origins, and Blog, paired with bold hero storytelling that makes the brand feel alive the moment you land on the homepage. Category entry points are intentionally visual and human…kids first, products second. This ensured shoppers were able to self-sort quickly by age or stage, while keeping discovery playful rather than transactional.
The “Origins” content is integrated into the ecosystem as a real narrative space balancing the mission, vision, and brand backstory presented with the same graphic language as the storefront.
To round out this identity ecosystem, we turned our attention to social, building a campaign and content system that could scale across lifestyle imagery, product drops, blog promotion, and value-led messaging. The grid reads like a cohesive world curated messages designed to keep a consumer immersed.
The result is a omni-channel ecosystem where product development, character storytelling, ecommerce UX/UI, and social creative all speak the same language…bright, retro, inclusive, and built to make kids feel seen and feel confident.
Results
42% YoY growth on Shopify
25% increase in orders YoY
4.25–5.25X ROAS from monthly campaign flights
34% increase in content engagement
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Client
Peach & Blup
Sector
Children’s Apparel
